Price Competition Under Stockpiling and Flexible Consumption
نویسندگان
چکیده
Journal of Marketing Research Vol. XXXIX (August 2002), 292–303 *David R. Bell is an associate professor, Wharton School of Business, University of Pennsylvania (e-mail: [email protected]). Ganesh Iyer is an assistant professor, Haas School of Business, University of California at Berkeley (e-mail: [email protected]). V. Padmanabhan is John K. Wallace Jr. and Ellen A. Wallace Distinguished Professor, Olin School of Business, Washington University (e-mail: padmanabhan@ olin.wustl.edu), and Visiting Professor of Marketing, INSEAD–Singapore (e-mail: [email protected]). The authors are grateful to Scott Neslin, Seethu Seetharaman, Christophe Van den Bulte, and the three anonymous JMR reviewers for their valuable suggestions and comments. DAVID R. BELL, GANESH IYER, and V. PADMANABHAN*
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تاریخ انتشار 2001